MDG's article and infographic captures the strengths of both social media and search engine marketing. The conclusion: While each has its strengths, the two used together are exponentially more powerful than either used on its own. The main points: lead generation … [...]
Here are two 'must read' blog posts about how local businesses can focus their online marketing efforts. Don Campbell gives an excellent overview, a 'must-do' list for local businesses just starting out with internet marketing. I highly recommend his 10 … [...]
Here's a terrific series of posts on niche blogging, which is probably the most successful model for small business blogs. Find your niche, and develop your niche using your blog and newsletter. This blog post has a handful of related … [...]
Here's a great resource to see how your business is listed at Google, Yahoo, and other top search engines. Simply go to http://getlisted.org and type in your business name and zip code. The site will return how your business appears … [...]
Here's a good tip for finding local blogs and directories. Simply search Google for your state + "Blog" or "News" or "Directory" your city + "Blog" or "News" or "Directory" your zip code + "Blog" or "News" or "Directory" This … [...]
I have just launched a blog to support local businesses in my community – called Peak to Peak Promotions. The aim is to educate local business owners and employees about internet marketing, and to provide support, advice, and consultation. I'll … [...]
A survey of the top 20 categories in the top 20 US cities came up with this list of the top 10 review sites for local listings: Yelp CitySearch InsiderPages Yahoo Local DealerRater JudysBook TripAdvisor Edmunds Zagat.com OpenTable (This information … [...]