Search engine optimization requires that your website and your listings contain the information that people are searching for. Thus, sites are “optimized” to contain the keywords that a potential customer would use to find you. However, your site must also rank for those keywords, so that it appears as near to the top of the search engine results as possible.
In short, your website should be search engine optimized to:
(1) Contain keywords that are commonly searched for (high traffic volume), but also represent a distinctive market niche (low competition). See Content Marketing page for more info on the art of keyword selection.
(2) Receive a high page ranking (PR) by the search engines, in comparison with competitors’ sites. Page ranking depends on factors such as age of the site, the numbers of high-quality backlinks to the site, and site performance. See the post, How Your Website is Ranked and Positioned by Search Engines for more info on page ranking.
See the Definitive Search Metrics 2013 Ranking Factors Guide – Click Here
Posts on Search Engine Optimization (SEO)
Inbound Market Pro is an internet marketing business with offices near Nederland, Colorado, and an affiliate office in Denver. Interestingly, we do not appear very close to the top of search results for ‘internet marketing Nederland CO’ or ‘online marketing … Continue reading
To optimize website design for search engine results, (1) Identify ranking factors that are currently important in search engine algorithms (e.g., see Search Metrics 2013 Rankings Report), and (2) Test your website (or a competitor’s website) on various optimization testing sites; … Continue reading
In a recent post, we explored a variety of tools that test page rank and the position of a website on search result pages (See How your Website is Ranked and Positioned by Search Engines). In this post, we explore … Continue reading
The position of a website on search result pages depends on A good match between the keywords people are using to find the site, and the presence of those keywords on the site. A positive ranking of the site by … Continue reading
If you own a website, then you will want to see what OTHER people see, when they search for you on the web. If you don’t ‘depersonalize’ the search, then your search results will be biased by your past browsing … Continue reading
Ubersuggest gives you long tail keywords based on real user inquiries. It’s a great SEO tool; use it to revise the text on your website, in conjunction with Google Analytics tools. A related and useful SEO article: A Clever and … Continue reading
A well kept secret for identifying the appropriate categories for your Google places listing: http://blumenthals.com/index.php?Google_LBC_Categories Thank you Blumenthals! … Continue reading
MDG’s article and infographic captures the strengths of both social media and search engine marketing. The conclusion: While each has its strengths, the two used together are exponentially more powerful than either used on its own. The main points: lead generation … Continue reading
Grade your blog or website with Hubspot’s BlogGrader. Your site is graded on a 0-100 point scale, with an itemized list of strong points and weak points. Try it: here: http://bloggrader.com/ … Continue reading
Manta.com just published a great post with 5 questions you must ask your customers – knowing your customer base is critical to successful marketing, and most of us don't do it! Surveys are a great way to get to know … Continue reading